Worth Mentioning is a studio dedicated to growing story-driven brands. It’s also your go-to source for creative inspiration, trend insights, and recommendations—connecting ideas, people + communities.

Founded in 2018 during my time in London, the brand was inspired by the vibrant community of creatives and small businesses that surrounded me. What started as an online platform for discoveries and local recommendations has evolved into a multi-hyphenate studio, supporting story-led brands at any stage of their journey.

What you can expect from working with us: 

  • Collaboration

    Connection is at the heart of what we do. We’re relatable, open, and speak from experience.

  • Global Perspective

    With international experience spanning London, New York, and Melbourne, we bring fresh insights and a forward-thinking perspective to every project.

  • Nuance

    It’s the little things — the details, quirks, and stories — that make a brand worth mentioning. We help brands uncover and showcase their individuality.

  • Heart

    We’re a small studio with a big vision, offering tailored solutions for small businesses without the bloated price tag of larger agencies.

  • Strategic Intuition

    Blending data, creativity, and emotion, we take an informed yet personal approach to every project.

Meet Claire

FOUNDER + BRAND CONSULTANT

As the founder of Worth Mentioning, I bring over 10 years of experience in brand, marketing, design, and eCommerce. Part creative, part strategist, I thrive on guiding small businesses through their brand-building journey.

Worth Mentioning is my way of merging strategy, creativity, and connection — and sharing everything that inspires me along the way.

Yup, that’s me—a beach-loving, 30-something who froths a floral print. 🌸 I also happen to be really damn good at marketing brands, crafting high-quality content, and just getting sh*t done. If you and your brand need someone with their
Our annual Gift Guide has arrived 🫶 Slide on through to see our curated collection of thoughtful finds for you and your crew. You’ll see stuff from local Aussie brands, some from our clever clients and other favourites we know you’ll lo
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