8 Homepage Must-haves
First impressions matter. In fact, it can take less than half a second for someone to form an opinion about your brand. With many stores trading exclusively online, making a good first impression is crucial.
From Lucie, a little bakery located in East Village NYC sells cakes and flowers. Image by Claire of Worth Mentioning.
Think of your website’s homepage like you would a physical storefront. Just like a good-looking store might catch your eye on a stroll, a captivating website makes you want to stick around and explore.
In this digital world, where attention spans are short and clicks are precious, your online presence has to shine from the get-go. Let's dive into how you can ensure your homepage leaves a lasting impression.
Twoobs’ homepage displays their brand name loud and clear, as well as using strong colours for brand recognition.
1. Prominent signage
People need to know they're in the right place. Just like finding a shop on a street, clear signage is crucial. Visitors could land on your website from various sources: an article, Instagram, Google, an email, or word of mouth. When they see your brand name, they should feel reassured they're in the right spot. Make sure your brand name sticks with them even after they leave your site.
2. Invest in good design
Research shows it takes a mere 0.05 seconds for a visitor to form an opinion about your website. That's less than a second to decide whether to stay or leave. This is where good design matters. Your website should stand out and reflect your brand identity. Investing in a professional website designer is essential to make that impactful first impression.
Hotel Weekend’s homepage combines a strong visual with a clear tagline.
3. Communicate what you sell
While it might seem obvious, it's often overlooked. Every business should succinctly describe what they offer in a single sentence, known as a brand tagline. This should feature prominently in the top half of your homepage.
4. Strong visuals
There have been tones of studies demonstrating that humans remember images much better than words. So, as well as a brand tagline ensure you use strong, professional imagery to reinforce what you do or sell.
5. Make it memorable
With thousands of websites offering similar products or services, how can yours be memorable? Incorporate elements like video, animation, or illustration. Another effective way is through colour. Research shows colour can enhance brand recognition by up to 80%, so make sure to utilise your signature brand colours.
Jungmaven’s homepage communicates what they sell in a succinct tagline as well as a clear CTA .
6. Clear direction and Call-to-Action
Just like a ‘We’re open, come on in!’ sign on a shop door gives direction, a homepage should do the same. Determine the main action you want visitors to take, whether it's making a purchase, booking an appointment, or submitting an inquiry. Highlight this action as (preferably as a button in the header or top fold of your homepage.
7. Concise navigation menu
You don’t want to overwhelm your viewer with too many menu options. A good rule of thumb is 4-6 menu headings. And if this really isn’t enough, fit the others under top menus as drop downs. A good way to think about it, is like a well merchandised store; there’s structure.
8. Include a way to get in contact
Regardless of the business, human connection is valued. Sometimes, visitors just want to chat with someone. Ensure your homepage includes a link leading to a contact page or even a chat app for instant communication.
Use this checklist to ensure that your brand's homepage is on the right track to making a lasting impression.
If you're in the early stages of building your brand, gearing up to craft a new online home, or feeling like your website needs a refresh, get in touch to discuss our web design services.
