With many stores now trading exclusively online, it’s so important that your homepage makes a good first impression, just like a physical shopfront.

Getting your brand seen right now? It's hard. But if there's one strategy proven to grown brands, its collabs.

It’s that phrase that we often associate with annoying phone calls, taste testing and boring online feedback forms.

I'm never short of exciting ideas for my biz, new concepts and content. But actioning them? Sharing them with the world? That's a whole other story. So, we have to choose how and where we show up.

I spent this weekend just gone at the snowy mountain of Stowe, where I learnt how to properly ski for the first time. And you know what? I bloody loved every minute of it.

Did you know that word of mouth drives at least 5x more sales than paid impressions?

If you're anything like me, I'm constantly comparing my brand to others. When what we really should be doing is embracing our quirks and promoting them proudly. No one wants the same, we want to see different.

Your business name is simultaneously the most important and least important part of your brand. Let me tell you why.

Stuck for content? Here are 9 places you can go to get inspired.

Brand positioning is being able to define and differentiate your brand, ensuring it has a unique position amongst others in your market.

It all begins with an idea.