Why brand collaborations are the best way to grow your small business.

Getting your brand seen right now? It's hard. But if there's one strategy proven to grow brands, its collabs. 

SANDY LIANG X BAGGU | Baggu made owning ‘designer’ a little more in-budget with this adorable collection.
Of course it sold out in a day. Check it out.

Why now?

We're in an era of authenticity and transparency. And with that we’re seeing brands shift away from things like sponsored influencer gigs and towards supportive brand partnerships.

Then there’s the increasing cost and competition of paid meta ads. Brands aren’t seeing results from these anymore, and instead seeing bigger rewards from thoughtful and considered collaborative campaigns.

STUSSY X TEKLA | A limited edition bed linen range was created in collaboration between the iconic streetwear label and premium textile brand. Check it out

The benefits of brand collaborations.

The benefits of brand partnerships are endless. But here’s a few..

1. There’s a shared, vested interest from both parties

2. The budget can be shared - perfect for small biz

3. Results in some awesome & unique outputs 

4. Promoting to new, like-minded and engaged audience

5. They’re an authentic way of marketing, unlike paid influencers

CEREMONIA X SAIE | These award winning beauty brands co-created a Summer Essentials Kit.

Brand collaboration ideas

Collabs aren't just for product based businesses either. Service brands can get involved too. Here are some ideas:

• Co-create a gift with purchase

• Offer a new package or service in collaboration

• Run a workshop together

• Design & sell a limited edition collection

• Create a downloadable guide together

• Run a competition in collaboration

GRAZA X JESS DAMUCK

A mini salad dressing cook book was created with best selling author as a gift with purchase.

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So if you’ve been thinking of collaborating with your business bestie, now is the time.

And if you need some help bringing together a collaboration strategy you can book a 60-minute Creative Strategy Session with me and we can hash out your ideas.