Why you should invest in brand photography

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With so many competitors out there, you need a way to stand out. Investing in professional photography won’t just give you great content, but it will also help to form a stronger brand identity. Here are our top reasons why:

  1. Helps to tell your brand story. Your audience want to see who you are, what you do, how you do it, how to use your products and where they’re created.

  2. Creates brand consistency across your social channels, website and digital communications.

  3. Elevates your brand to that next level, so your audience knows you are the real deal.

  4. Gets you PR ready - do you have photos in your PR pack / press release? Well you should.

  5. It’s proven that authentic and original images get higher engagement on social media.

  6. Increases your website conversion. (A study by Exact Target found that updating images on your website can increase conversion by up to 40%)

So, think you need some new brand imagery? Get in touch as we’d love to help.

Claire Posthuma

Claire is a Creative Strategist and the founder of Worth Mentioning. She has over 10 years experience in brand, marketing, design and eCommerce, across industries including fashion, interiors & lifestyle.

Connect with Claire on Instagram, Substack & LinkedIn

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