The Journal
8 Homepage Must-haves
With many stores now trading exclusively online, it’s so important that your homepage makes a good first impression, just like a physical shopfront.
Christmas Gift Guide 2023
A curated gift guide those who appreciate well-designed, aesthetically-pleasing, sustainable home and lifestyle products.
Why brand collaborations are the best way to grow your small business.
Getting your brand seen right now? It's hard. But if there's one strategy proven to grown brands, its collabs.
The Brand Merch hype.
As much a trend for brands, as it is a fashion statement for consumers; the craze for brand merch has been brewing for a while.
When your work and personal life collide.
When you run a small business or side hustle, the line between work life and personal like becomes blurred.
Market Research - what is it and why you need to do it.
It’s that phrase that we often associate with annoying phone calls, taste testing and boring online feedback forms.
5 Design Trends to inspire your next piece of creative content.
Here are 5 design trends to inspire your next piece of social content, EDM or marketing campaign.
Melbourne to Byron, a road trip.
A worth mentioning guide to my favourite stops along this quintessential Aussie East Coast road trip.
Do what works for you.
I'm never short of exciting ideas for my biz, new concepts and content. But actioning them? Sharing them with the world? That's a whole other story. So, we have to choose how and where we show up.
Get to know me: Claire, Founder & Creative Strategist.
Learn some fun facts about the Worth Mentioning Founder and Creative Strategist, Claire.
Big lessons to carry into 2023.
I spent this weekend just gone at the snowy mountain of Stowe, where I learnt how to properly ski for the first time. And you know what? I bloody loved every minute of it.
monthly mood: September
For me, September has always symbolised transformation. The mood is cool and content — muted and pearlescent tones of pink blossom, blue skies and leafy greens.
Good ol’ word-of-mouth marketing
Did you know that word of mouth drives at least 5x more sales than paid impressions?
Why being different is a good thing
If you're anything like me, I'm constantly comparing my brand to others. When what we really should be doing is embracing our quirks and promoting them proudly. No one wants the same, we want to see different.
What’s in a [business] name?
Your business name is simultaneously the most important and least important part of your brand. Let me tell you why.
9 places to go for content inspiration
Stuck for content? Here are 9 places you can go to get inspired.
brand positioning: what it actually means + some prompts to help you establish yours.
Brand positioning is being able to define and differentiate your brand, ensuring it has a unique position amongst others in your market.